Each day, there are 1,000 different tasks seeking to grab your attention.
You have to choose something or stay in bed.
Every single decision puts you one step closer, or farther away, from where you want to be.
Power multipliers allow you to complete 1 task which automatically takes care of 1 or more others, without any added work from you.
- Doing so allows you to spend your life working on things that interest you, instead of constantly struggling to stay above water.
- The hard part is determining what is a power multiplier and what is a bad choice, disguised as a good one.
Those who become successful in life, in their own terms, are experts at seeing and executing on power multipliers.
Here’s a real-life example…
Let’s say you want to quit your job and start a website, that teaches your expertise on a topic, through written articles and videos.
This allows you to travel the world, work on your own schedule, from anywhere you choose.
It seems perfect in the dopamine ridden brainstorm phase, so you decide to go for it.
Your current job gives you the funding to launch this side venture, while still working 40 hours a week.
The only risk is to your ego if you fail.
Here are two ways you could spend your first 30 days of the new business.
There will be millions of other choices just like this coming your way.
Which is the power-multiplier?
- Spend your time picking out the perfect website theme, font, color pallet, then learning the basics of code to ensure everything will look and flow perfectly once you start to publish content. Setup social media accounts for your new venture. Order business cards with a sleek & sexy design.
- Spend your time writing 5 new long-form articles (2500+ words), about your niche expertise, creating new intellectual property, which few others in the world could produce.
Option 1 Breakdown
90% of people would choose option 1. I have made this mistake in the past.
How many WordPress and Squarespace blogs are created each year, then abandoned after the first few months?
My bet. Millions.
Option 1 is an easy way out.
Option 1 is a mental trick.
It feels like you’re doing work on a new business and going in the right direction.
BUT… In Reality:
- It doesn’t require any creative investment.
- There is no risk involved.
- It doesn’t require you to put your thoughts, ego, or ideas on the line.
- It’s doesn’t produce that uneasy feeling in your gut.
- IT’S NOT SCARCE. You’re not creating anything new. A web developer & office assistant could complete the task in 2 hours, with a much better outcome.
Option 1 is not the power multiplier.
Ventures & creators that fail, usually spend most of their time on tasks such as option 1.
They work hard, but on the wrong things.
Option 2 Breakdown
Every time you write or create something new, you own a new piece of intellectual property (IP).
The more you write and create, the better your IP becomes, and the more value it accrues.
It’s scary to say what you think & create things that really matter to you, year after year.
It’s hard work to think of one new idea after the next, constantly improving on your old thoughts.
It feels risky to put your ego and ideas on the line, for the world to see & judge.
It takes years to get a group of people that actually want to listen to your ideas.
It takes even more time, to put in enough work, where your ideas are actually worth listening to.
This is why high-quality IP is so scarce.
As you complete projects and push past the fear time after time, you’ll realize three things:
- Fear is a good compass for doing work that matters.
- Fear is not logical and shouldn’t be listened to in the case of creating new things.
- You’re a lot stronger & more capable than you initially thought.
The hardest part is starting, then shipping your work, year after year.
So when you start, it better be a power multiplier.
In the paragraphs above, good signals for the power multiplier are outlined in BOLD.
If you take 90% of your time and spend it in Option 2 areas, you end up with highly valuable IP.
This will take time & extreme effort.
This is a good thing. It keeps the masses from doing it.
When you have something of value, it’s easy to sell or share with others.
Using this funding you can hire someone to build the perfect website or do any other tasks in which you’re not an expert.
Some of the most popular & profitable personal blogs looked like crap for the first 10 years, even while growing a massive audience.
At first, it’s the content, not it’s packaging that matters.
Create stuff that only you can create, from your own perspective.
Do it often!
The rest will fall into place.